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Spam Detection Data Platform

The data platform behind India's first AI-powered spam detection solution, protecting 300M+ Airtel users from spam and fraud calls and SMS.

Airtel users protected
300M+
AI-powered spam detection in India
1st

Context

Airtel launched India's first AI-powered spam detection solution to protect its 300M+ users from spam and fraud calls and SMS. The models behind it depend on large volumes of telecom network data being integrated, processed and served reliably.

Problem

Telecom-scale data had to be turned into feature-ready datasets for ML, served from a low-latency store, and kept in sync with the analytical layer, all on shared YARN clusters.

My role

I contributed to the platform's system architecture, telecom-network data integration, feature-ready datasets for ML and Aerospike-backed serving.

Approach & architecture

  • Integrates telecom network data into the platform's processing layer.
  • Builds feature-ready datasets for the spam and fraud ML models.
  • Serves data from Aerospike.
  • Bulk dumps from Aerospike are loaded into Hive, orchestrated with Airflow on large YARN clusters.
Telecom network datanetwork integrationProcessingPySpark · Ab InitioFeature datasetsHiveML modelsspam & fraudServingAerospikeBulk dump → HiveAirflow on YARN
Telecom network data flows into a processing layer built on PySpark and Ab Initio, producing feature-ready datasets in Hive for the ML models. Serving is backed by Aerospike, and bulk dumps from Aerospike are loaded back into Hive by Airflow on YARN.

Results

  • Contributed to India's first AI-powered spam detection solution, protecting 300M+ Airtel users.
  • Aerospike bulk dumps loaded into Hive on large YARN clusters, orchestrated with Airflow.

Tech stack

  • PySpark
  • Hive
  • Aerospike
  • Airflow
  • YARN
  • Ab Initio
  • ML features

What I'd do next

  • Extend data-quality and drift checks to every serving-path dataset.
  • Add end-to-end data lineage from network sources to model features.